Why you need a mobile website

Why you need a mobile website

A mobile website is a simpler website version designed so that it can be accessed through mobile devices such as smart phones, tablets and other internet accessing phones using browser-based internet services.

Mobile website is a friendlier than the desktop version as it comes with lighter features, that load easily over mobile networks, making it easier to access information anywhere without experiencing difficulties such as having to zoom so as to read the content. It is an essential tool for business and organization to maintain their online presence and visibility.

Majority of people now use mobile devices to access world wide website and it is essential for a business to make their site both mobile and desktop friendly by making available both versions for the user to switch from one to the other whenever necessary.

There are many companies now offering cut-edge tools and website building platforms for businesses to optimize their mobile websites at an affordable fee within the minimum time possible. This tailored solutions come with unique features that are good for an organization. The advantages of such mobile websites are:

· Click-to-call feature.

The click to call feature is an excellent tool for getting you more customers. Visitors to your site are able to contact you immediately just with the push of a button. The phone calls to your business increase which are essential for developing a customer base.

· Powered by Google Maps.

This offers directions to your location driving potential customers to your physical place of operation. Such a feature offers the step to step direction to your shop or office just with a single click. This is made possible with the advancement in Google maps and GPS technology.

· Great experience.

Mobile Web Pages are extremely important in leaving impressions to the site visitors. Sites optimized for mobile and created with thought and care brings warm fuzzy feeling to the visitors and they are most likely to visit again and again because of the great experience.

· Increased interactions and conversations.

Some websites have chat rooms for people to interact virtually, such discussions and comments are good for collecting customer data and also getting online polls on new products and services.

· Reduce your bouncing rate.

Most desktop version websites have contents that cannot be read on mobile devices especially when one is required to zoom in and squint at some illegible type. Visitors are turned away by such features which mean the site loses traffic making the bounce rate high. A mobile friendly website can be accessed and read easily without cumbersome zoom and pinch experience, when visitors stay on your site for long they can be persuaded to buy thus driving sales up

· Avoid losing to your competition.

Customers like to browse while traveling. If your site is not friendly they switch to easily accessible sites from your tech-savvy competitor who provides what they want and they end up in your competitors shop. When you offer the experience they need, visitors to your site will like your brand, this is essential for developing customer loyalty and a close-knit relationship that will lead to better brand engagement and help to deal with competition

Mobile website is the next big thing in marketing, generating necessary traffic and increasing conversations that change your business one click at a time.mobile website

Mobile website marketing: Does your business really need it?

Mobile website marketing: Does your business really need it?

tablet-2Business marketing greatly relies on the internet these days. For a successful business, it is very important that marketing is done effectively online as well. All the service sectors and various other businesses have strong websites consisting of a firm social media. This helps them in competing with industries dealing in similar business. Taking a step ahead, online marketing is now making use of the mobile website too. These websites are optimized for best viewing on phones and many other small screen devices.

If you had been struggling with your thoughts worrying whether to opt for mobile website or not, the following points will help you in taking the right decision;

Better Viewing:

Though a smartphone might be able to provide you access to several sites online but it won’t necessarily let you view the each and every site. Even if you get access an ordinary site on your phone, the appearance of the text won’t be that attractive. You will be blocked by poor graphics, small text and a row of screen scrolling which eventually will not let you come across the needed information in the right manner. A mobile website on the other hand comes adjusted for a better viewing. Using it you can make your ordinary website perfect for mobile viewing.

The statistic:

Statistics have mentioned it clear that the present day internet users are widely using their smartphones and other mobile devices to browse different online sites. Thus, businesses wishing to cater to every person around must go mobile friendly as far as their websites are concerned. Switching on to mobile website marketing will truly be a profitable solution for them.

Website Navigation:

An ordinary website lacks appeal when browsed on mobile and becomes even tougher to use on a smartphone. The texts stand very small and the user is made to scroll into four different directions to read the full matter as the text doesn’t fit on the screen. If the users find navigation so hard, they’ll apparently not stay on the website for long. Mobile website deals with the problem effectively as it provides the users with a quality surfing.

Targeting the modern Users:

You never know what a user might be using his internet application on a mobile phone for. While some love surfing the net, some are interested in looking for some entertainment, handy information, shopping and many others. Depending upon the possible areas where the device can be used, you will have to design your website to stay in sync with the users’ thoughts and intentions. You need to have a strong eye on the market and understand what the modern user desires for. If you can design your website keeping in mind the mobile needs prevailing around then you will for sure sustain with your ranking.

The points above must have clearly described as to how mobile website marketing has turned the need of the present time and how effectively it can help your online business grow. So do you still feel your business doesn’t need mobile website? Evaluate soon!