A mobile website is a simpler website version designed so that it can be accessed through mobile devices such as smart phones, tablets and other internet accessing phones using browser-based internet services.
Mobile website is a friendlier than the desktop version as it comes with lighter features, that load easily over mobile networks, making it easier to access information anywhere without experiencing difficulties such as having to zoom so as to read the content. It is an essential tool for business and organization to maintain their online presence and visibility.
Majority of people now use mobile devices to access world wide website and it is essential for a business to make their site both mobile and desktop friendly by making available both versions for the user to switch from one to the other whenever necessary.
There are many companies now offering cut-edge tools and website building platforms for businesses to optimize their mobile websites at an affordable fee within the minimum time possible. This tailored solutions come with unique features that are good for an organization. The advantages of such mobile websites are:
· Click-to-call feature.
The click to call feature is an excellent tool for getting you more customers. Visitors to your site are able to contact you immediately just with the push of a button. The phone calls to your business increase which are essential for developing a customer base.
· Powered by Google Maps.
This offers directions to your location driving potential customers to your physical place of operation. Such a feature offers the step to step direction to your shop or office just with a single click. This is made possible with the advancement in Google maps and GPS technology.
· Great experience.
Mobile Web Pages are extremely important in leaving impressions to the site visitors. Sites optimized for mobile and created with thought and care brings warm fuzzy feeling to the visitors and they are most likely to visit again and again because of the great experience.
· Increased interactions and conversations.
Some websites have chat rooms for people to interact virtually, such discussions and comments are good for collecting customer data and also getting online polls on new products and services.
· Reduce your bouncing rate.
Most desktop version websites have contents that cannot be read on mobile devices especially when one is required to zoom in and squint at some illegible type. Visitors are turned away by such features which mean the site loses traffic making the bounce rate high. A mobile friendly website can be accessed and read easily without cumbersome zoom and pinch experience, when visitors stay on your site for long they can be persuaded to buy thus driving sales up
· Avoid losing to your competition.
Customers like to browse while traveling. If your site is not friendly they switch to easily accessible sites from your tech-savvy competitor who provides what they want and they end up in your competitors shop. When you offer the experience they need, visitors to your site will like your brand, this is essential for developing customer loyalty and a close-knit relationship that will lead to better brand engagement and help to deal with competition
Mobile website is the next big thing in marketing, generating necessary traffic and increasing conversations that change your business one click at a time.